MINI celebrates production milestone with one millionth 3-door model

BY Bruce Brown

MINI, the iconic British car brand, celebrates a major production milestone in 2023 with the one millionth 3-door model rolling off the assembly line at the Oxford plant. The MINI 3-door model is known for its unique design, maximum interior space on a minimum footprint, and inspiring agility on the road.

First introduced in 1959 by Sir Alec Issigonis, the MINI has remained true to its original concept of a compact car with a rebellious and distinctive character. The modern version of the MINI 3-door model continues to break conventions, reinventing itself over the years while remaining unmistakably MINI.

The completely redesigned generation of the MINI 3-door model was launched in 2014 with significant advances in technology, efficiency, and power delivery. It remains a favorite among MINI fans worldwide, with numerous configurations available to suit individual preferences and driving styles.

The one millionth MINI 3-door model will be an electric version, delivered to Canada in British Racing Green paint. This reflects MINI’s commitment to minimizing its ecological footprint and developing the concept of urban driving fun that has been successful for over 60 years.

In addition to the Oxford plant, the MINI 3-door model was also produced for a time in Born, the Netherlands. The Oxford plant is celebrating its 110th anniversary this year, adding to the significance of the one millionth 3-door model rolling off its production line.

MINI’s impressive racing history is also a key part of its brand identity, with the John Cooper Works brand name standing for outstanding performance. The powerful four-cylinder turbo engine of the MINI 3-door model is limited to just 3,000 units and accelerates from 0 to 100 km/h in 5.2 seconds. From winning the British Touring Car Championships with the first Mini Cooper to three overall victories at the Monte Carlo Rally, the MINI 3-door model has stood for sporting highlights time and again.

Looking to the future, the next generation of the MINI family will also start with the 3-door model. The new edition will be geared towards electric driving pleasure from the outset and have ideal prerequisites for inspiring agility and the creative use of space that is typical of MINI.

In conclusion, the production of one million MINI 3-door models is a significant milestone for the iconic British car brand. It reflects the continued popularity of this unique and inspiring car model, as well as MINI’s commitment to innovation and sustainability in the automotive industry.